Author: Gaetano Zanon

At Vi Partners, we're not just about crunching numbers; we're treasure hunters. What are we digging for? The future leaders of the B2B SaaS universe, particularly in Europe and Switzerland. Our compass? A powerful algorithm of "4 Ps" – People, Problem, Progress, and Price. This not only helps rank systematically the attractiveness of startups but also offers us a 360-degree view of their potential, risks, and rewards. So, what are these magical Ps? Let's dive in. 

1. People: The Heartbeat of a Startup 

 Forget the elevator pitch for a second. We're obsessed with who's in the elevator. In the ever-evolving landscape of B2B SaaS in Europe and Switzerland, we're laser-focused on the brains behind the operation. 

• Founder Street Cred: Does the founder or core team know their industry like the back of their hand? Have they knocked it out of the park before? This tells us a great deal about their business savvy. 

• Founder Charisma: It's one thing to have a vision, and another to sell it. We take note of who else has invested in the past—a solid roster often means they're onto something. 

• Openness to Learn: Startup life is a roller coaster. A team's willingness to course-correct and adapt reveals their true grit. 

• Execution Game: Have they been walking the talk? A history of delivering on milestones is a big green light for us. 

• Synergy and Skillsets: Teams with varied yet complementary skillsets are what we look for. If they've nailed it together before, even better. 

• The X-Factor: Sometimes, you can't put it into words, but you feel the fire in certain founders. And yes, we ask ourselves: "Would we enjoy working with them?" 

Takeaway: For us, the team isn't a box to tick; it's the entire checklist.   

2. Problem: The Dragon to Slay 

• Size Matters: We're on the lookout for startups that aim big. We want the hows and whys of your market sizing. 

• Problem IQ: Does the founder grasp the crux of the problem? We're only interested in real game-changers, not just bells and whistles. 

• Opponent Awareness: Knowing your enemies (ahem, competitors) and what sets you apart is a win in our books. 

• Customer Empathy: Defining who you're selling to isn't trivial—it's critical. 

Takeaway: If you don't understand the battlefield, how will you conquer it? 

3. Progress: The Proof is in the Pudding 

• Milestones Matter: We like to see a track record of hitting goals and being nimble when plans don't pan out. 

• Econ 101: Understanding your CLTV:CAC ratio and other vital metrics isn't nerdy; it's necessary. 

• Business Blueprint: A path to profitability that stands up to scrutiny? You're speaking our language. 

• Capital Wisdom: Managing your runway and understanding current funding market dynamics is a sign of maturity we can't ignore. 

• Tracking Traction: Key metrics like MRR don't just catch our eye—they help us see your vision. 

  Takeaway: Show, don't just tell. Your progress metrics are your startup's report card. 

4. Price: The Art of the Deal 

• Past Terms: Your past funding rounds speak volumes about your market savvy and negotiation skills. 

• Milestone Clarity: A crystal-clear roadmap shows us what you'll do with our money. 

• Valuation Realism: Your current valuation should be a mirror reflecting your startup's state and future potential. 

• Spending Strategy: A cogent plan for deploying capital is like music to our ears. 

• Ownership Matters: A deep dive into equity structure, founder & key employee alignment of interest and strength of your investor syndicate is paramount. 

Takeaway: It's not just about the money; it's about smart money. 

In a Nutshell, we're not just looking for startups; we're seeking potential industry titans. At Vi Partners, our doors (and minds) are open for those who can align with our high standards and share our zest for disruptive innovation. Think you've got what it takes? Then we're all ears. Let's shape the future together.